Who we are
Pegler is Hercules Group’s own brand, marketed by Southern General Trading Company.
Hercules Group, since 1986
Hercules Group was incorporated in 1986. Since inception, the group has served diverse sectors across the Middle East, Africa and the Indian sub-continent.
Hercules Group comprises many divisions — automobiles, trading in auto parts for cars and trucks, auto servicing, building materials trading, civil construction, and specialised divisions for international trade, material supply and engineering.
Spreading its wings into different fields within a decade, the group recorded manifold increases in turnover. Its acceptance has been overwhelmingly encouraging despite turbulent economic events, and over its lifetime it has built a reliable reputation, proud to be associated with some of the most prestigious and well-known companies and brands in the world.
The house behind Pegler
Parent groupHercules Group
Founded in the UAE in 1986, with businesses across building materials, automotive, real estate, retail and trade, in India and the UAE.
Marketing companySouthern General Trading Co.
The group’s building-materials company in India since 1995, marketing and distributing Pegler.
BrandPegler
Hercules Group’s own brand of sanitary ware, faucets, tiles and kitchen sinks, marketed by Southern General Trading Company.
Our values
We are committed to producing high-quality products that meet or exceed our customers’ expectations.
We strive to continuously improve our products and processes through innovation and new technologies.
We are dedicated to reducing our environmental impact through sustainable manufacturing practices and eco-friendly materials.
We conduct our business with honesty, transparency and ethical principles.
What we stand for
We believe in fulfilling our obligation to build a stronger, enhanced and more durable company for future generations and in meeting our commitments to stakeholders. We do everything we can to attract, develop and retain the best talent by challenging our people, demonstrating a positive approach and fostering a collaborative and mutually supportive work environment.
We uphold our reputation for integrity in the marketplace and provide an ethical work environment for all of our employees. Through inventive processes and unique solutions, we provide unmatched value to our customers.
Talk to the Pegler team
Questions about a product, a project or becoming a dealer — get in touch.